Consumer and Retail Data Analyst

Job Title: Consumer & Retail Data Analyst Location: Remote Department: Marketing Reports To: Sr. Manager, Insights & Analytics Travel: 10% Overview of Company Soules Foods is a thriving family-owned food company that has made a positive difference for its customers and consumers for nearly 50 years. Our purpose and promise of Great Food, Made Simple® drives us. Based in Tyler, Texas, the company is a leading national producer of ready-to-eat and ready-to- cook chicken and beef products and is the number one producer of chicken and beef fajitas in the USA. We proudly serve a broad portfolio of great-tasting, high-quality products sold throughout the US via retail, food service distributors, and restaurants. Our wide array of national customers includes prominent organizations such as Walmart, Costco, Sam’s Club, Sysco, and HEB. The company was established in 1975 by John Soules Sr., and the business is now in the second generation of family leadership. The organization has expanded dramatically over the past decade, and with its continued growth, it now has annual sales of approximately $1 billion. The company employs over 2,000 individuals and has three manufacturing facilities in Gainesville, Georgia; Valley, Alabama; and its headquarters in Tyler, Texas. Job Summary Soules Foods is seeking a curious, analytical, and business-minded Consumer & Retail Data Analyst to turn complex retail and consumer data into actionable insights that drive business growth. Reporting to the Sr. Manager, Insights & Analytics, this individual will play a critical role in supporting our Retail Sales and Marketing teams through syndicated data analysis, retail performance tracking, shopper insights, and data visualization. The analyst will support retail customers, including Walmart, by leveraging retailer-specific data platforms and shopper insights to evaluate business performance, identify growth opportunities, and inform customer strategies. The analyst will also utilize syndicated data platforms such as Circana and Walmart’s Scintilla to evaluate category trends, competitive performance, and opportunities across our retail business. The ideal candidate is more than a skilled data analyst. We are looking for someone who can connect the dots, uncover the story behind the numbers, and translate complex information into clear, compelling visualizations and recommendations that influence business decisions. We also want this position to be an AI adopter and advocate for using AI to support efficiency. Qualifications Required • Bachelor’s degree in Business Analytics, Marketing, Statistics, Economics, Data Science, or a related field. • 3–8 years of experience in retail/sales analytics, consumer insights, category management, or a related analytical role. • Hands-on experience analyzing syndicated retail data using Circana (formerly IRI), NielsenIQ, or comparable platforms. • Strong analytical skills with the ability to interpret complex data, identify meaningful patterns, and translate findings into business recommendations. • Advanced proficiency in Microsoft Excel, including pivot tables, complex formulas, and data manipulation. • Experience developing dashboards, reports, or data visualizations using Tableau or similar business intelligence tools. • Comfort using AI-enabled analytical and productivity tools, with sound judgment about data accuracy, confidentiality, and human review. • Strong PowerPoint and presentation skills, with ability to communicate data-driven insights clearly and persuasively. • Understand core retail KPIs including market share, distribution, velocity, pricing, and promo effectiveness. • Ability to manage multiple priorities, work independently, and deliver accurate analyses within established timelines. • Strong attention to detail, intellectual curiosity, problem-solving skills, and a willingness to learn and responsibly apply emerging AI tools. Preferred • Direct experience with Walmart Scintilla, Retail Link and other retailer data platforms to help deliver meaningful growth. • Experience supporting Walmart or other major national retailers in a CPG environment. • Experience working in the food and beverage or consumer packaged goods industry. • Familiarity with Walmart Retail Link and other retailer-specific data platforms. • Experience integrating data from multiple sources to develop comprehensive business insights. • Experience automating recurring reports and developing scalable analytics solutions. • Experience developing customer-facing presentations, category reviews, or selling stories using retail and shopper data. Key Responsibilities NOTE: This description is not intended to be all-inclusive. An employee may perform other related duties to meet the organization's ongoing needs; these duties are considered marginal. Retail & Shopper Analytics • Leverage retailer-specific data platforms, including Walmart Scintilla when applicable, to deliver actionable insights that support sales growth and customer strategy. • Analyze retailer sales performance, shopper behavior, category trends, and competitive dynamics to identify opportunities and risks. • Evaluate product performance, distribution, assortment, pricing, and promotional effectiveness to support business recommendations. • Identify opportunities to grow household penetration, shopper conversion, purchase frequency, and share of wallet. • Support new product launches through performance tracking, benchmarking, and identification of opportunities to improve results. • Develop compelling, data-driven presentations that communicate insights and recommendations to retail customers and internal stakeholders. • Partner closely with Sales teams, including the Walmart team, to support business reviews, category discussions, customer presentations, and strategic planning. • Walmart Sales team to support business reviews, category discussions, customer presentations, and strategic planning. Syndicated Data & Retail Analytics • Leverage syndicated retail data platforms, including Circana, to analyze market trends, category performance, and competitive activity. • Track and report key business metrics, including dollar sales, unit sales, volume, market share, distribution, velocity, and promotional performance. • Identify emerging consumer trends, competitive threats, and growth opportunities across retail channels. • Conduct detailed analysis of product, brand, portfolio, and retailer performance to inform business decisions. • Support business planning through opportunity sizing, sales projections, and performance benchmarking. • Integrate insights from multiple data sources to develop a comprehensive understanding of business performance and market dynamics. Data Visualization & Storytelling • Transform complex data into clear, visually compelling dashboards, presentations, and reports that make insights easy to understand and act upon. • Develop and maintain automated reporting tools and dashboards using Tableau or similar visualization platforms. • Build data-driven stories that go beyond reporting what happened to explain why it happened, what it means, and what actions should be taken. • Tailor analyses and presentations to different audiences, including Sr. Leadership, Sales, Marketing, and retail customers. • Continuously improve reporting processes through automation and thoughtful adoption of AI-enabled tools to increase efficiency, accuracy, accessibility, and impact. • Champion data visualization and storytelling to strengthen data-driven decision-making throughout the organization. • Explore and responsibly use AI tools to accelerate data preparation, analysis, reporting, and insight development, while validating outputs and protecting confidential business information. Business Insights & Cross-Functional Support • Collaborate with Sales, Marketing, Finance, and other cross-functional partners to identify and address business questions through data analysis. • Support the development and measurement of marketing initiatives, promotional strategies, and new product launches. • Provide analytical support for consumer research, shopper insights, and other strategic initiatives as needed. • Develop regular business performance updates and ad hoc analyses to support leadership decision-making. • Proactively identify opportunities to improve business performance and recommend actionable solutions. What Makes Someone Successful in This Role? Curiosity: You naturally look beyond numbers to understand why things happen and uncover opportunities others may miss. Business Acumen: You understand how great analysis influences decision-making and ensuing business results. Storytelling: You can simplify complex information, connect insights to business opportunities, and communicate recommendations in ways that inspire action. Initiative: You don’t wait to be asked the right question. You proactively identify opportunities and bring forward ideas. Collaboration: You build strong relationships, seek input from others, and work across teams to solve business challenges. Adaptability: You effectively balance competing priorities and embrace opportunities to learn new tools and approaches. Humility: You bring confidence in your analytical abilities while remaining open to new perspectives, feedback, and continuous improvement. Why Join Soules Foods? At Soules Foods, you’ll have the opportunity to make a meaningful impact on a growing, family-owned business with a strong national retail presence. This role offers a unique opportunity to work with leading retail and shopper data platforms, partner directly with commercial teams, and influence business decisions at one of the nation’s leading prepared protein companies. We’re looking for someone who wants to do more than analysis. We want someone who is excited to help shape what’s next. Work Environment • This job is carried out in a professional remote office setting and involves using standard office equipment like laptops, desk phones, and smartphones. Visits to production facilities may also be required. During those visits, the employee is occasionally exposed to cold and/or humid conditions. The employee occasionally works near moving mechanical parts. The employee is occasionally exposed to fumes or airborne particles, cold temperatures, electrical shock and vibration risks. Physical Demands • Employees must be able to stand, walk, or sit; use their hands for tasks; reach with their arms; and communicate verbally. Occasional lifting or moving objects is necessary, along with close, distance, color vision, depth perception, and the ability to adjust focus. The applicant who fills this position will be eligible for the following: • Incentive Pay: This position is eligible for the Company’s bonus plan, with amounts varying based on program terms. • Vacation / Sick days • Medical, Dental, Vision Benefits • Telemedicine • Onsite Clinic – Tyler and Valley • 401 (k) with company match • STD and LTD • Life insurance & other voluntary benefits • Career Development: We support professional growth through continuous learning and development opportunities. Soules Foods is an Equal Employment Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status. Applicants with disabilities needing accommodation during the application process can contact Human Resources at the relevant location. Soules Foods will not discriminate against applicants who discuss their compensation. We also participate in the E-Verify program where required by law. Unsolicited Assistance: Soules Foods does not accept unsolicited support from external recruitment vendors for U.S. positions. Resumes or candidate profiles submitted without a valid written request and search agreement from HR will be considered the property of Soules Foods. No fees will be paid for candidates hired through unsolicited referrals.