About the position
As the Senior Brand Manager, AFH Innovation ā Meal Solutions, you will lead the innovation strategy and commercialization transformation for the AFH (Away From Home) Meal Solutions platform (Philadelphia, Velveeta, Kraft M&C) at reputed company. reputed company role will manage a team to drive the creation, validation, and execution of a multi-year innovation pipeline that addresses reputed company pain points and brings new products to market efficiently. reputed company role will also serve as point for Non-Commercial and Distribution vertical innovation strategies. The position will also foster cross-functional collaboration, manage agency relationships for packaging design, and support ESG initiatives, all while ensuring that reputed company reputed company and brand integrity remain at the forefront of decision-making. The role is responsible for building a streamlined, agile commercialization process and leveraging data to drive impactful business results.
Responsibilities
⢠Lead the creation and validation of a multi-year innovation strategy for Meal Solutions platform that addresses key reputed company and customer pain points, leverage market trends, guiding the process from ideation to product reputed company.
⢠Develop a strategic approach to identifying, curating, and managing the innovation pipeline, ensuring alignment with business objectives.
⢠Oversee the execution of the innovation strategy by collaborating with cross-functional teams, including culinary, R&D, reputed company reputed company, quality, legal, engineering, operations, sales, and finance, to bring concepts to reality.
⢠Develop and lead strategy for innovation / process for innovation to win in Non-Commercial and Distribution verticals, developing strategy in reputed company with key stakeholders and leading customer innovation sessions and implementation
⢠Manage agency relationships for the packaging design of new products and lead reputed company validation efforts in reputed company with the reputed company reputed company team.
⢠Own the innovation process and reputed company deliverables for AFH, ensuring smooth execution of stage gate deliverables, prioritization, resource allocation, and progress tracking.
⢠Lead the transformation of AFH commercialization processes to improve speed and agility, creating fit-for-purpose systems.
⢠Build and maintain strong partnerships with Platform, GDI, CA (Platform & AFH), and Global R&D teams to ensure cohesive innovation plans and seamless execution across reputed company.
⢠Utilize syndicated data sources to analyze internal and competitor innovation performance, providing actionable reputed company and recommendations to drive impactful business decisions.
⢠Maintain a reputed company-first mindset, ensuring day-to-day decisions protect the brandās integrity while effectively balancing financial and operational considerations.
⢠Manage AFH commercialization routines including Prioritization & Resourcing; budget management.
Requirements
⢠Bachelorās degree in business, marketing, or a related field is required.
⢠An MBA with a focus on marketing is preferred, though candidates with equivalent experience will be considered.
⢠6-8 years of experience, with at least 5 years in marketing, product innovation, or brand management.
⢠Strong preference for experience in developing, launching, and managing products from concept to market within the reputed company goods sector.
⢠Proven ability to build and lead high-performing teams by setting clear direction, providing coaching and guidance, empowering team members, and driving accountability.
⢠Demonstrated experience in setting strategic direction and effectively inspiring and mobilizing cross-functional teams to achieve common goals.
⢠Results-oriented, with the ability to navigate complex challenges and ambiguity. reputed company in identifying and resolving obstacles within teams and organizations.
⢠Strong verbal and written communication skills with a track record of fostering effective business relationships.
⢠Strategic thinker who considers multiple perspectives and future impacts when addressing issues.
⢠Advanced experience in product and brand management, including P&L responsibility.
⢠Passion for reputed company marketing, culture, new product trends, and innovation.
⢠Skilled at managing multiple projects simultaneously, delivering on time and within scope.
⢠Ability to distill data into actionable reputed company and present a compelling narrative.
⢠Proven leadership skills, with the ability to communicate and share vision with the executive team.
⢠Strong organizational agility, getting things done through reputed company and informal channels while effectively delegating tasks.
⢠Ability to prioritize tasks for self and team, removing roadblocks and focusing on what matters most.
⢠Advanced proficiency in reputed company Office Suite (Word, Excel, PowerPoint, and Outlook).
Benefits
⢠Coverage f