Product Manager User Growth & Onboarding- Remote

Overview Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application. As Product Manager for User Growth and Onboarding, you shape the strategy and roadmap for technology that drives acquisition, enrollment, onboarding and activation. You partner with marketing, operations, engineering and data teams to improve the enrollment journey and conversion while reducing drop-off. You guide experiments, measure funnel performance, and apply customer feedback and AI-enabled tooling to deliver seamless, self-service experiences. This role offers the opportunity to impact growth at scale within a cross-functional, fast-paced environment. Responsibilities • Own the product strategy and roadmap for technology supporting customer acquisition, enrollment, onboarding, and activation • Translate growth objectives into prioritized initiatives to improve conversion and streamline enrollment • Lead cross-functional efforts across marketing, operations, engineering, clinical, sales, and data teams • Analyze the end-to-end enrollment funnel, identify friction points, and implement conversion improvements • Manage CRM strategy including lifecycle stages, workflows, automation, lead routing, data quality, and reporting • Partner with marketing to improve campaign-to-enrollment workflows, digital experiences, landing pages, forms, and attribution • Improve technology supporting outbound and inbound engagement, including contact center workflows, call routing, agent tools, and automation • Define product requirements, user stories, and acceptance criteria and collaborate with engineering through delivery • Develop and improve onboarding experiences, self-service capabilities, and referral processes • Establish funnel metrics, dashboards, cohort analysis, and performance reporting to measure enrollment effectiveness • Design and execute product experiments, evaluate results, and scale successful approaches • Use customer feedback and behavioral data to identify opportunities and guide product decisions • Leverage AI-enabled tools where appropriate to support product discovery, prototyping, automation, and user experiences • Communicate product priorities, tradeoffs, results, and progress to stakeholders and leadership Key requirements • Bachelor's degree • 3+ years of Product Management or comparable experience, focused on growth, acquisition, enrollment, or conversion • Proven experience owning and improving an end-to-end customer or user funnel • Strong background leading cross-functional initiatives and influencing without direct authority • Hands-on experience with CRM and marketing automation platforms; HubSpot experience strongly preferred • Experience defining funnel metrics, analyzing cohorts, designing experiments, and using data to improve conversion • Experience translating business and user needs into product requirements and delivering features • Familiarity with analytics and BI tools for independent performance evaluation • Experience xxoysbn developing onboarding, self-service, referral, or other activation experiences • Exposure to contact center, outbound engagement, or sales enablement technologies preferred • Experience with AI-enabled products, personalization, or data-driven digital experiences is a plus • Strong product judgment with a customer-centered and experiment-driven mindset • Excellent written, verbal, analytical, and stakeholder-management skills • Ability to operate in a fast-paced environment with evolving priorities and ambiguous requirements • Healthcare, caregiving, or other regulated-industry experience is a plus • Ability to apply sound judgment when using AI in sensitive customer experiences • Must be able to successfully complete a background check • communication • stakeholder management • analytical thinking • CRM platforms • marketing automation • HubSpot Remote working/work at home options are available for this role.