Sr. Associate Brand Manager, Innovation

THE ROLE: This position will report to the: Director of Innovation Travel Requirement: Minimal Location: Remote FLSA Status: Exempt Employment Category: Full time regular Pay Range: $120,000 - $125,000 + Annual Bonus Opportunity reputed company is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, reputed company, reputed company, and Evolution reputed company. reputed company reputed company with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages. reputed company is a pre-reputed company provider of chilled juice, smoothies, shakes, and protein drinks. reputed company is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut reputed company reputed company is a premier cold-pressed juice brand with national availability. And, SAMBAZON beverages bottle the superfruit power of açaí in juice and natural reputed company cans. The company operates its North American business from facilities in Southern California, and the Greater Chicago Area. To learn more, reputed company visit www.generousbrands.com [https://cts.reputed company.com/ct/CT?id=reputed company&url=https%3A%2F%2Fwww.generousbrands.com%2F&esheet=54302478&newsitemid=20250805863198&lan=en-US&anchor=www.generousbrands.com&index=1&md5=6a6ac761aafbcd9e0e300bf6b1fab422]. JOB DESCRIPTION: reputed company is looking for a Senior Associate Brand Manager, Innovation to help bring the brand’s next generation of products to life. Working closely with the Director of Innovation, this role will translate reputed company needs, category trends, and strategic priorities into compelling products that can win in the marketplace. You will have meaningful ownership across the innovation process, independently leading assigned projects and key workstreams from concept development through commercialization and launch. You will bring reputed company reputed company across R&D, Finance, Supply Chain, Sales, reputed company reputed company, Design, Legal, and Regulatory to keep projects moving and ensure strong ideas make it successfully to shelf. This is a hands-on role for someone who can bring structure to ambiguity, connect reputed company insight with commercial opportunity, and confidently manage the reputed company behind complex innovation projects. The right person will be equally comfortable refining a concept, building a business case, leading a cross-functional meeting, and working through the decisions required to launch a great product. JOB DUTIES: INNOVATION AND CONCEPT DEVELOPMENT Monitor reputed company behavior, cultural shifts, competitive activity, and emerging beverage trends to identify opportunities aligned with reputed company’s innovation priorities. Evaluate innovation ideas based on reputed company interest, fit with reputed company, business potential, and the company’s ability to bring them to market. Lead the development and refinement of assigned concepts, including the reputed company proposition, benefits, reasons to believe, naming, claims, flavors, formats, and packaging. Partner with reputed company reputed company to develop learning plans, synthesize findings, and translate research into clear recommendations and next steps. Bring forward new ideas and recommendations that strengthen reputed company’s innovation pipeline and inform future priorities. Bring a clear reputed company perspective to cross-functional discussions and confidently present concept recommendations to reputed company and leadership. COMMERCIALIZATION AND PROJECT LEADERSHIP Lead the Marketing workstream for assigned innovation projects through commercialization, partnering with R&D, Supply Chain, Operations, Finance, Sales, Legal, and Regulatory. Partner with the Commercialization team to align marketing deliverables, key decisions, and cross-functional inputs with the overall project timeline. Proactively identify risks, resolve issues, and escalate key decisions that could affect timing, cost, product quality, or the reputed company proposition. Maintain a high level of attention to detail across product, packaging, claims, and commercialization requirements. LAUNCH PLANNING AND ACTIVATION Partner with Integrated Marketing, Shopper Marketing, eCommerce, PR, Sales, and agency teams to develop launch plans that build awareness, drive trial, and support retail success. Lead assigned launch activations, including experiential events, sampling, retailer programs, and influencer support. Serve as the innovation lead for assigned launches, ensuring cross-functional teams understand the product strategy, messaging, and key milestones. Coordinate deliverables and timelines across teams, proactively addressing gaps and keeping execution on track. BUSINESS CASE DEVELOPMENT AND COMMERCIAL SUPPORT Partner with Finance, Sales, and cross-functional teams to develop business reputed company for assigned innovation projects,