North America Service Product & Marketing Leader

With more than $1B in revenue, Tennant Company is a globally recognized leader in the cleaning equipment industry. For the past 150 years, we have been passionate about developing and manufacturing innovative and sustainable solutions for our customers. At Tennant Company, we are committed to stewardship and creating a cleaner, safer and healthier world. With manufacturing, operations and sales, service, and support functions across the globe, your journey at Tennant can take you places you never expected. Text TNCJobs to 25000 or visit jobs.tennantco.com and start the conversation for this position! PURPOSE/SCOPE: The North America Service Product & Marketing Leader owns the strategy, commercialization, growth, and digital transformation of Tennant's North American service offerings. The role is responsible for developing and managing the service portfolio, driving recurring revenue growth through pricing and attachment strategies, enabling sales through marketing and commercial tools, and leading cross-functional initiatives that modernize the systems and processes used by customers, sales teams, and field technicians. Working across Sales, Service Operations, Finance, Engineering, IT, R&D, Marketing, Product Management, and Digital teams, the position acts as the primary business leader responsible for maximizing the value of Tennant's service offerings throughout the customer lifecycle. This role is a unique blend of Product Manager, Commercial Leader, Business Strategist, and Digital Transformation Leader. GENERAL RESPONSIBILITIES: 1. Service Portfolio Management • Own the strategy, structure, and ongoing evolution of Tennant's service agreement portfolio, ensuring each offering delivers clear customer value while supporting profitable growth and recurring revenue objectives. • Identify market opportunities and lead the development, launch, and commercialization of new service offerings that address customer needs, differentiate Tennant in the market, and expand service revenue streams. • Define service coverage levels, entitlements, terms, and service delivery models that balance customer expectations, operational capabilities, risk management, and financial performance. 2. Commercial Growth • Lead service pricing strategy and governance by developing pricing structures, models, and policies that optimize customer value, competitiveness, revenue growth, and portfolio profitability. • Create and execute strategies that increase service agreement attachment rates at machine sale and throughout the equipment lifecycle by improving offerings, sales processes, and customer value propositions. • Develop programs and processes that improve contract retention, increase renewal rates, and drive long-term customer loyalty while maximizing recurring revenue opportunities. • Design and implement bundled machine-and-service solutions that simplify the buying experience, improve service penetration, and increase overall customer lifetime value. • Lead the development and commercialization of subscription-based and outcome-focused business models that combine equipment, service, and digital capabilities into a recurring revenue offering. • Drive strategic initiatives that expand the company's installed base of contracted customers and increase predictable, high-margin recurring service revenue across North America. 3. Service Marketing & Sales Enablement • Develop compelling customer-focused messaging that clearly communicates the operational, financial, and risk-mitigation benefits of Tennant service solutions. • Partner with sales and service leadership to develop training programs that improve product knowledge, service-selling capabilities, and commercial effectiveness across direct and distributor channels. • Lead targeted marketing initiatives designed to increase service awareness, improve customer engagement, generate demand, and drive attachment and renewal performance. • Define, develop, and continuously improve the tools, resources, and digital solutions that enable sales teams to efficiently configure, quote, position, and sell service offerings. 4. Service Digital Transformation • Lead the business transformation of service quoting and contract generation processes through development of integrated digital solutions that improve efficiency, accuracy, scalability, and user experience. • Serve as the business leader and partner with Service Operations, IT, and R&D teams to enhance technician productivity by simplifying workflows, providing easier access to the information required to diagnose and resolve customer issues, consolidate machine history, service data, documentation, diagnostics, and repair information into unified workflows that increase efficiency and first-time fix rates. • Collaborate with engineering and digital teams to develop and commercialize connected service capabilities that leverage machine telemetry, remote diagnostics, and predictive insights to improve customer outcomes. CORE SKILLS / KNOWLEDGE NEEDED: Strategic & Business Leadership – Ability to define long-term priorities, translate strategy into measurable business outcomes, and connect customer needs, operational execution, and financial performance. Commercial & Product Management – Experience building, optimizing, pricing, commercializing, and governing a portfolio of products or services, with a strong understanding of recurring revenue and customer value. Cross-Functional Leadership – Ability to influence and align teams across functions without direct authority, effectively manage stakeholders, and communicate with both executive and frontline audiences. Financial & Analytical Acumen – Strong quantitative and financial skills, including business case development, financial modeling, forecasting, scenario analysis, and using data to drive decisions. Operational & Process Excellence – Understanding of service delivery and the ability to identify inefficiencies, simplify workflows, improve processes, and develop scalable solutions that support operational execution. Digital Transformation – Ability to translate business needs into technology solutions and lead initiatives that modernize systems, processes, workflows, and customer and employee experiences. Project & Change Leadership – Ability to manage a portfolio of strategic initiatives, establish priorities and accountability, and lead organizational change to drive adoption and sustainable results. Tools & Technology – Advanced Excel and data analysis skills, proficiency with business intelligence and reporting tools, and the ability to quickly learn and leverage new business systems and digital technologies. REQUIRED EXPERIENCE & EDUCATION: • Minimum of 7 years of business experience in a sales and/or service role • Demonstrated experience developing, implementing, and evaluating cross-functional business strategies • Proven track record of achieving results in changing environments • Bachelor’s Degree in Business Management, Finance, Marketing, or related field required • MBA strongly preferred Total Compensation = Pay range + Benefits Posted salary ranges are made in good faith. Tennant Sales and Service Co. reserves the right to adjust ranges depending on the experience/qualifications of the selected candidate as well as internal and external equity. The salary range reflects both entry into the role and future growth. Total Compensation = Base Salary + Benefits Benefits = A comprehensive benefits package including multiple medical plan options, 401(k) with a 100% match up to 6%, paid vacation time, up to 8 paid company holidays and 3 personal holidays per year, dental and vision coverage, wellness rewards, robust family support programs, company‑paid disability and life insurance, and a full Employee Assistance Program. Defining Our Employee Value Proposition At Tennant Company, we… Discover fulfilling work with opportunities for growth and meaningful recognition. Drive the quality and innovation our customers rely on in our products and services. Connect with people who care about each other, our brands and our communities. These are the principles that define how our employees experience Tennant Company, make Tennant a great place to grow your career, and are at the core of our legacy and future. Together, they serve as guideposts for working with our customers, our partners and one another. Begin your journey with us. Let's reinvent how the world cleans. Equal Opportunity Employer Tennant Company is an equal opportunity employer. Employment decisions are made on the basis of individual skill, ability, reliability, productivity, and other factors important to performance. We do not discriminate on the basis of race, color, creed, religion, sex, national origin, physical or mental disability, age, veteran status, pregnancy, sexual orientation, genetic information, gender identity, or any other basis protected by state or federal law or local ordinance.