Senior Product Manager, Marketing Technology

Key Responsibilities & Skills • Customer Data Platform (CDP) Strategy & Ownership • Identity Resolution • Audience Segmentation • Cross-Channel Data Activation • Marketing Technology Ecosystem Management • Product Roadmapping & Vision • Agile Product Management (Scrum) • Stakeholder Influence & Alignment • Lifecycle Marketing Enablement • Personalization & Customer Engagement • Data-Driven Optimization & Analytics • Vendor Management & Contract Negotiation • Workshop Facilitation & Requirements Gathering • Data Quality, Privacy & Scalability Standards Technical Skills • CDP Platforms (Segment / Adobe Real-Time CDP / mParticle) • Marketing Automation & Engagement Platforms (Email / SMS / Push / In-App) • Agile Project Management Tools (Jira / Aha!) • Data Integration & Ingestion Frameworks • Analytics & Experimentation Tools (Amplitude / Mixpanel / Google Analytics) • SQL / Data Modeling • Cloud Data Services (AWS / GCP) Education Bachelor's Degree in Business Administration, Marketing, Computer Science, Information Systems, Data Science. Preferred: MBA, Master's in Marketing, Master's in Data Science. Industry Experience • Retail / Consumer Goods • E-commerce • Digital Marketing • SaaS / Martech • Customer Data Platforms • Omni-Channel Marketing #CareerOpportunities #JobVacancy #WorkWithUs