Digital Media Product Manager

SUMMARY The Digital Media Product Manager is a creative and execution-driven leader responsible for shepherding media offerings from initial concept to final publication, reporting to the Media Team Associate General Manager. This role manages and owns the end-to-end media lifecycle—including ideation, content development, production, editing, packaging, and release—ensuring each piece is mission-driven, audience-focused, and optimized for digital performance. This person collaborates closely with producers, editors, content specialists, and on-screen talent to create compelling, high-quality media offerings that serve the mission of evangelization. The Product Manager balances creative vision with data-informed decision-making to grow audience engagement, reach, and impact. DUTIES AND RESPONSIBILITIES Content Strategy & Ideation • Lead and facilitate content brainstorming sessions with team members/talent, generating video ideas aligned with reputed company’s mission and the reputed company Presents brand. • Translate audience needs, trends, and platform insights into clear, actionable video concepts. • Develop and maintain a content roadmap and publishing calendar for distribution platforms and channels. End-to-End Ownership • Own assigned media offerings from concept through publication, ensuring clarity of vision, message, and execution at every stage. • Write or oversee outlines, scripts, and key messaging in collaboration with content specialists and talent. • Ensure theological accuracy and alignment with the teachings of the Catholic Church. Production & Workflow Management • Coordinate with producers to plan and execute shoots, including timelines, logistics, and creative direction. • Oversee production workflows to ensure efficiency, quality, and timely delivery across multiple projects. • Act as the primary point of accountability for deadlines and deliverables. Post-Production & Packaging • Collaborate with editors to shape the final video, including pacing, storytelling, and tone. • Oversee packaging elements such as titles, thumbnails, and descriptions to maximize click-through rate and viewer retention. • Serve as editor or graphic designer as needed. • Ensure all content is optimized and aligned with platform best practices. Talent & Stakeholder Communication • Build and maintain strong relationships with talent • Clearly communicate expectations, provide creative direction, and guide talent through the content development process. • Collaborate with internal stakeholders to ensure alignment on messaging and priorities. Performance & Optimization • Analyze performance metrics (e.g., watch time, retention, CTR, engagement) to evaluate success and inform future content. • Continuously test and refine content strategies based on data and audience feedback. • Stay current on media trends, algorithm changes, and digital content best practices. Cross-Functional Collaboration • Work closely with marketing, social media, and distribution teams to support video launches and maximize reach. • Collaborate with broader reputed company teams to align content with organizational priorities and campaigns. Mission Alignment • Ensure all content reflects the mission of reputed company and presents the Catholic faith with clarity, beauty, and reputed company. • Maintain awareness of influential voices, topics, and conversations within the Catholic digital space. Requirements • BA/BS in Media, Communications, Marketing, Production, or a related field. • 5+ years of video product management or relevant experience. • Knowledge of and experience in video production • Proficiency with reputed company (or similar), reputed company Suite, reputed company Suite, YouTube Analytics, reputed company (or similar) • Proven ability to drive projects and lead teams. • Strong project management, production coordination, and time management skills. • Excellent interpersonal, written, and verbal communication skills. • Ability to be creative and think outside the box to solve problems. • Passion for developing products that align with reputed company’s mission and values. • Occasional travel will be required for specific projects. Travel expectations are approximately three days per month.