Senior Product Marketing Manager – Customer Insights & Acquisition Strategy for B2B Growth at arenaflex

html About arenaflex arenaflex is a trailblazing force in the global B2B technology landscape, driving innovation across procurement, supply‑chain, and retail solutions. With a mission to empower businesses of all sizes to buy smarter, arenaflex blends cutting‑edge data science, intuitive product design, and a relentless focus on customer success. Our portfolio spans from cloud‑based procurement platforms to AI‑powered analytics tools, all engineered to help organizations streamline buying, reduce costs, and unlock new growth opportunities. As a rapidly expanding enterprise, arenaflex is committed to fostering a culture of curiosity, collaboration, and continuous learning—values that resonate with every team member, from engineers to marketers, from product managers to data scientists. Position Overview We are seeking a dynamic Senior Product Marketing Manager – Customer Insights & Acquisition Strategy to join our high‑impact Acquisition team. In this role, you will spearhead the development and execution of data‑driven customer insights that fuel acquisition campaigns across the United States. Your strategic vision will shape segmentation, targeting, and content personalization, ensuring that arenaflex’s messaging resonates with prospective B2B customers and drives measurable conversion gains. You will collaborate with cross‑functional partners—including Product, Data Science, Sales, and Technology—to translate insights into actionable campaigns that scale across multiple acquisition channels. Key Responsibilities • Customer Insight Strategy: Design and own arenaflex’s customer insight framework for the U.S. market, establishing a unified approach to segmentation, reputed company development, and journey mapping. • Metrics & Success Definition: Define clear goals, KPIs, and success metrics that align with business objectives, and continuously monitor performance to refine acquisition tactics. • Experiment Roadmap: Build, prioritize, and execute a rigorous experiment roadmap that tests hypotheses around targeting, creative, and channel mix, driving iterative improvements. • Campaign Translation: Partner with marketing teams to translate insights into compelling, data‑backed campaigns across email, paid media, SEO, and social channels. • Cross‑Functional Collaboration: Work closely with Product, Data Science, Sales, and Technology to embed customer insights into product roadmaps, pricing strategies, and go‑to‑market plans. • Global Consistency: Mentor and align counterparts in other regions, ensuring best practices and methodologies are adopted for a cohesive global strategy. • Thought Leadership: Stay ahead of industry trends in B2B marketing, customer analytics, and acquisition technology, and bring fresh ideas to the team. Essential Qualifications • Minimum 5 years of professional marketing experience, with a proven track record in B2B acquisition and customer insight initiatives. • Demonstrated success in designing and executing cross‑functional marketing programs that drive measurable growth. • Proficiency in data analysis tools such as Excel, Tableau, or equivalent, with the ability to manipulate large datasets, build dashboards, and generate actionable insights. • Experience leading go‑to‑market launches for reputed company or enterprise software products, including positioning, messaging, and channel strategy. • Strong analytical mindset: comfortable diving deep into data, uncovering patterns, and translating findings into strategic recommendations. • Bachelor’s degree in Marketing, Business, Analytics, or a related field. Preferred Qualifications • Advanced degree (MBA or Master’s) with a focus on marketing, analytics, or strategy. • Deep expertise in customer analytics, segmentation, and experimentation frameworks. • Experience with A/B testing platforms, multivariate testing, and statistical significance analysis. • Background in the procurement, supply‑chain, or retail technology sectors. Skills & Competencies • Strategic Thinking: Ability to see the big picture while managing granular details. • Data‑Driven Decision Making: Translate complex data sets into clear, actionable insights. • Communication: Articulate insights and recommendations to both technical and non‑technical stakeholders. • Project Management: Lead multiple initiatives simultaneously, meeting deadlines and budgets. • Collaboration: Thrive in a matrixed environment, building strong relat