Marketing Manager, Lab Systems & Workflow

Work Schedule Standard (Mon-Fri) Environmental Conditions Office As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer. Location/Division Specific Information The Immunodiagnostics Division (IDD) of Thermo Fisher Scientific aims to improve the management of allergy, asthma, and autoimmune diseases by providing healthcare professionals with sophisticated diagnostics technologies and clinical expertise—our key businesses: allergy, autoimmunity, and systems. Discover Impactful Work We are looking for a marketing manager with experience in marketing or product management who can help support our US product marketing team. You will primarily support our laboratory systems product portfolio, with secondary support for autoimmunity and allergy product lines, to grow widespread adoption and utilization of our products through consumers, health care providers, and laboratorians. Our business is evolving rapidly to meet a dynamic healthcare market, so we need an agile marketer who can adapt and help us re-think our strategy and deployment of our products. A Day in the Life Our company is an exciting place to work right now. We are making big investments in our ability to be agile within the healthcare space and need dedicated people to help grow our business. In this role, you will have the following areas of responsibility: Product Strategy- • You will lead marketing support for the U.S. go-to-market strategy of our laboratory systems product portfolio and workflow analysis program, driving their expansion and ensuring successful execution across the organization. • In partnership with the autoimmunity and allergy marketing teams, you will also contribute to strategic initiatives and marketing activities that support those portfolios as business needs require, ensuring an integrated customer experience across our diagnostics offerings. You will be responsible for the pull-through and integration of marketing strategies and tactics across multiple channels. • You will also lead the launch and development of new systems products coming to market. This includes pre-registration activities, internalization of FDA-cleared products, operations support, go-to-market approach, sales team deployment, and marketing activities to support new product growth and deployment. • You will leverage workflow analysis and competitive intelligence to inform product positioning and ensure our laboratory systems remain competitive in the marketplace. You will use market insights to shape strategic recommendations and differentiation strategies. • You will be the product expert and point person for your assigned systems products to support sales, sales training, leadership, clinical and scientific affairs, operations, and national accounts. • You will continue to evaluate our success in the market by tracking critical metrics and data to evolve our approach. You will be held accountable to continuously communicate with leadership on strategic decisions and initiatives to support our yearly target metrics. Sales Enablement – • You will be in a position to be very influential with our sales teams. You will be their go-to person in the department to support all sales enablement activities. • You will routinely interact with the sales team to gain customer perspective and insights. You will use market data and voice of customer intel to work with learning and development and sales leadership to shape our direction and future resource development. • You will develop and implement high-value sales initiatives to grow your systems product lines. This will include target analysis, segmentation, workflow analysis, competitive positioning, and distribution through sales platforms to achieve established goals. Message Amplification – • You will conceptualize, gain internal support, and implement any digital initiatives and campaigns in support of our laboratory systems products. This will require the ability to influence without authority and lead cross-functional teams to effectively project manage your initiatives. Collaboration with agencies, content creators, marketing technology, digital teams, and global product teams is crucial. • You will manage tradeshow presence and strategy for the systems portfolio, including booth planning, product demonstrations, educational content, and lead generation activities at key industry conferences and events. • You will be responsible for building cohesive product marketing strategies including digital marketing, campaigns, conferences, email marketing, webinars, live events, & non-traditional channels. You will be tasked with thinking creatively about new and innovative ways to amplify our systems product message to educate consumers, healthcare providers, and laboratorians about our products. Keys to Success Education • Bachelor's Degree required—preferred education in an area such as business, marketing, or science. Experience • Minimum 5+ years of marketing, business development, or similar roles. • Experience with multi-channel market-based campaigns including messaging, programs, and tactics to drive awareness and adoption. • Experience in the healthcare industry, diagnostics, biotechnology, medical device, sales, pharmaceutical industry, or similar environments. • Ability to facilitate market research and conduct analysis on market segments, market trends, growth rates, business trends, and expansion opportunities to identify optimal areas of strategic focus. Knowledge, Skills, Abilities • Strong project and task management skills. • High-energy self-starter with a high level of initiative and a hardworking mentality. • Excellent verbal and written communication skills. • Aptitude for making complex things simple and extracting key messages. • Experience working well with cross-functional teams. • Outstanding relationship-building skills and internal networking. Collaboration and engagement are key in this role as you are working on multiple projects across the organization and marketing department. • Capability to effectively understand, influence, and communicate with internal stakeholders (senior leadership, sales, scientific and medical affairs), and external parties (customers, prospects, key opinion leaders, industry experts). • Demonstrated ability to deliver effective presentations. • Excellent at storytelling and crafting value propositions. • Ability to understand customers and organizational needs and translate them into effective marketing materials and strategies. • Ability to supervise, analyze, and report on the effectiveness of strategies, tactics, programs & materials via metrics dashboard to adjust tactical plans to increase success. • Ability to grasp new concepts quickly and retain information. • Competent in business acumen. • Great focus and attention to detail. • Effective problem-solving skills and analytic ability. • Can make decisions in a fast-paced environment without all the information needed. • Can model and support the development of effective internal and external tools. Has a tendency to seek out process improvement opportunities. • Thrives in an agile, multifaceted work environment and can change directions quickly when needed. • Proficient in Word, Excel, and PowerPoint. Physical Requirements / Work Environment • Employee must be able to support and work in a virtual work environment. This will require most of the work day spent at a computer or talking on the phone. • Ability and willingness to travel up to 20% domestically including occasional weekends and international travel. Must be able to travel by various forms of transportation, most frequently car and airplane. May require long periods of time sitting while traveling. Compensation And Benefits The salary range estimated for this position based in Michigan is $103,100.00–$150,000.00. This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes: • A choice of national medical and dental plans, and a national vision plan, including health incentive programs • Employee assistance and family support programs, including commuter benefits and tuition reimbursement • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards