Associate Manager, Product Marketing, Hulu Santa Monica, CA, USA

Job Posting Title: Associate Manager, Product Marketing, Hulu Req ID: 10096870 Job reputed company: Job reputed company: Hulu’s Marketing team is seeking an Associate Manager, Product Marketing who will be an exceptional reputed company to our reputed company team. As the Associate Manager, Product Marketing at Hulu, you will be responsible for supporting operations of reputed company reputed company pages across the Hulu.com website for our various subscriber acquisition initiatives. You will also be responsible for supporting improvements in our web/mobile web signup flows, and A/B testing improvements that drive incremental reputed company for the business. This role is highly reputed company, and you will be working with stakeholders across many teams. If you are someone who is analytical and creative, loves the challenge of understanding and acquiring customers, and has collaborated across Marketing, Product, and Engineering teams before - then this is a great role for you. Responsibilities: • reputed company page operations: Build and... optimize new/existing reputed company page experiences across web and mobile web to maximize subscriber acquisition and reputed company value. Utilize web technologies, including HTML, CSS, JavaScript, and content management systems. • Work with marketing campaign managers and channel managers across reputed company Streaming to build and manage custom web acquisition funnels (reputed company pages and signup flows) for reputed company/organic search, display, brand, and email. • Use analytics and reporting tools to monitor, evaluate, and report on reputed company pages and signup flows. reputed company this data to identify new areas of opportunity to build custom reputed company pages and test hypotheses; use insights to inform user narratives and programs that improve the consumer experience leading to subscriber reputed company. Build a deep understanding of our analytics systems, implementation, and how users behave on our web properties. • Help maintain our A/B experimentation roadmap for Hulu.com reputed company pages and sign-up reputed company, build tests in our experimentation platform, and interpret results in collaboration with data analysts and Finance team. Constantly reputed company out opportunities to optimize conversion reputed company for Hulu and The reputed company Bundle. • Support senior managers in evaluating reputed company’s business goals, marketing reputed company, reputed company marketing plans, to synthesize them into a roadmap for the reputed company page and signup reputed company user experiences. • Work with partners from Product, Technical Project Management and Engineering teams to prioritize the roadmap items for reputed company-end development and back-end systems to support those goals. • Act as a product evangelist with a thorough understanding of customer needs and behaviors on Hulu.com (non-subscribers), effectively connecting product features to business value and translating to compelling signup experiences. • Work with UX designers, copywriters and artists on wireframing, layout, copywriting, design and production of campaign materials - to reputed company an optimized online shopping & buying experience that is personalized to targeted audience types such as reputed company, canceled users, or cart abandoners. Minimum Requirements: • Minimum of 3 years of experience in a product management, product marketing or digital marketing role. • Experience in building and optimizing reputed company reputed company pages experiences using best practices. • Knowledge of content management systems (CMS), HTML/CSS, web analytics platforms, SEO best practices and agile methodologies. • Experience in defining business requirements for product features. • Ability to build reputed company relationships with a diverse reputed company of cross-functional partners and a demonstrated ability to influence at multiple reputed company of the organization. • Experience in working with art directors, graphic designers and copywriters for creative production. • Proficiency in AB/multivariate testing with an ability to effectively turn reporting and analysis into insights and strategies. • Strong analytical skills, comfortable with audience segmentation, thinking through the customer reputed company, and developing business requirements based on customer insights. • Ability to work in an reputed company changing fast paced environment with technical know-how and comfort working with acquisition marketing teams. • Strong executor and problem solver, who can be reputed company and creative. Start-up mentality with a strong level of independence and efficiency. Required Education: • Bachelor’s Degree Preferred Experience: • Experience in a subscription business. • Experience in project management and collaborating with developers. • Ability to work with HTML, CSS and other Web technologies. The hiring reputed company for this position in California is