Senior Manager, Brand and Integrated Marketing

What We Do We’re on a mission to empower animal healthcare professionals with opportunities to earn more and achieve greater flexibility in their careers and personal lives. Powered by groundbreaking technology, Roo has built the industry-leading veterinary staffing platform, connecting Veterinarians, Technicians, and Assistants with animal hospitals for relief work and hiring opportunities. Roo empowers the largest network of over 20,000 veterinary professionals to help more than 9,000 animal hospitals provide quality care to more pets. Together, we’ve provided more than 3 million hours of healthcare, helping Veterinarians earn more than $200 million. About The Role We’re looking for a Senior Manager, Brand & Integrated Marketing to lead Roo’s brand team and shape how the veterinary community experiences Roo across channels, audiences, and touchpoints. This role is responsible for leading the team that brings Roo’s brand to life across content, social, community, PR, events, campaigns, web, paid channels, and more. You’ll help create the narratives, creative systems, and signature moments that make Roo’s brand feel clear, cohesive, meaningful, and unmistakably Roo. You’ll lead a growing brand team across brand/content, social/community, and events, while helping guide external partners across PR, design, web, ads, and other brand programs. You’ll work closely with teams across the business to ensure Roo’s brand shows up thoughtfully, creatively, and consistently across the full customer journey. Responsibilities Brand & Campaign Leadership • Set the strategic direction for Roo’s brand team, translating business and marketing priorities into focused brand strategies, compelling campaigns, and elevated creative direction. • Lead integrated campaigns from audience insight and messaging through creative direction, channel planning, execution, measurement, and iteration. • Elevate the quality, clarity, creativity, and visual consistency of Roo’s brand work across major campaigns and everyday touchpoints. • Use performance data, audience insights, and campaign learnings to improve how brand work is planned, prioritized, and measured. • Grow Roo’s reach across social, community, events, content, and emerging channels. • Develop brand-led programs and moments that build stronger connection with vets, techs, hospitals, and the broader veterinary community. • Bring creative ideas to new channels, formats, and audience opportunities while keeping Roo’s brand consistent and high-quality. Thought Leadership & External Storytelling • Shape Roo’s brand narrative across core audiences, ensuring our story is clear, credible, and relevant to the veterinary community. • Lead thought leadership programs, including industry reports, customer stories, executive visibility, authored content, speaking opportunities, and other high-impact storytelling moments. • Partner with PR to support earned media, industry moments, press angles, and proof points that strengthen Roo’s credibility. • Conduct ongoing brand and audience research to track awareness, perception, and engagement, and translate insights into stronger messaging and storytelling. • Identify opportunities to evolve Roo’s voice, messaging, and market-facing story as our audiences and business goals grow. Team & Partner Management • Lead and develop a growing brand marketing team across brand/content, social/community, and events. • Guide the work of external partners across PR, design, web, ads, and other creative needs, ensuring output is aligned to Roo’s strategy, voice, and quality bar. • Partner with teams across Roo to bring brand guidance, messaging, and promotional support to customer-facing programs, launches, and moments. • Create scalable systems, templates, and ways of working that help the team and company activate the brand consistently. • Use AI and emerging tools thoughtfully to improve research, workflow, content development, reporting, and team efficiency while maintaining strong human judgment and Roo’s quality bar. Qualifications • You have experience in brand marketing, integrated marketing, campaign marketing, or a related role, with experience leading multi-channel work from strategy through execution. • You’ve managed and developed teams, including direct reports and external partners or agencies. • You understand how brand shows up across the full customer journey, from major campaigns to everyday channel execution. • You’re a strong storyteller with creative judgment, a clear point of view, and an eye for visual consistency, brand cohesion, and elevated execution. • You’re highly collaborative and work across teams, build trust, and bring people along through clear communication and strong relationships. • You use data, research, and performance learnings to make better decisions, sharpen strategy, and drive measurable impact. • You bring curiosity and creative energy to the work, with a desire to keep testing new ideas, formats, channels, and ways of reaching audiences. • You’re thoughtful about where AI and emerging tools can improve the way marketing teams work, while knowing where human judgment and creativity matter most. • Experience in veterinary medicine, healthcare, tech, marketplaces, labor platforms, or mission-driven companies is a plus. While we are a remote first company, if you are based in San Francisco this will be a hybrid role. Please see below for compensation ranges based on our geographical tiering system recommended by external benchmark data (with example cities listed). Note: We’ve recently been made aware of a job scam where scammers are posing as Roo employees and conducting fake text interviews. Please note that any communication from @lifeatroo.com is not legitimate. All official Roo communication will always come from @roo.vet. Exact compensation may vary based on skills, experience, and location. Tier 1 Pay Range (examples: San Francisco, NYC): $155,000 USD - $200,000 USD Tier 2 Pay Range (examples: LA, Boston, Seattle, DC, San Diego, Chicago): $135,000 USD - $180,000 USD Tier 3 Pay Range (examples: Austin, Dallas, Portland, Denver, Philadelphia, Baltimore, Sacramento): $130,000 USD - $170,000 USD Tier 4 Pay Range (examples: Minneapolis, Miami, Atlanta, Phoenix, Orlando, Las Vegas, Salt Lake City): $120,000 USD - $160,000 USD Core Values Our Core Values are what shape us as an organization and we're looking for people who exhibit the same values in their professional life; Bias to Urgency, Drive Measurable Impact, Seek Understanding, Solve Customer Problems and Have Fun! What to expect from working at Roo! For permanent, full time employees, we offer: • Accelerated growth & learning potential. • Stipends for home office setup, continuing education, and monthly wellness. • Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans. • 401K • Unlimited Paid Time Off. • Paid Maternity/Paternity and reproductive care leave. • Gifts on your birthday & anniversary. • Opportunity for domestic travel, including for regional team building events. Overall, you would be part of a mission-driven company that will significantly empower the lives of all veterinary professionals and the health of the overall animal industry that seeks massive innovation. We have diverse, passionate & driven team members from a variety of backgrounds, and Roo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We are committed to creating an inclusive environment for all employees and candidates. We understand that your individual experience may not check every box but we still encourage you to apply even if you are not confident in every expectation listed. Ready to join the Roo-volution?!