Marketing Data Analyst – 6 Month Contract

Job Description: • Gather and analyze data from multiple sources, including web analytics, social media, and CRM tools to identify trends, patterns, and insights. • Monitor overall marketing performance, evaluate ROI for direct marketing spend, and conduct A/B testing to refine strategies. • Create dashboards, comprehensive reports, and presentations using tools like Tableau or Excel to communicate findings to stakeholders. • Analyze competitor activity, market trends, and consumer buying intentions to inform marketing strategies. • Work with marketing, sales, and product teams to translate data into actionable insights and strategic recommendations Requirements: • 3+ years experience in marketing analytics or data based roles. • Proficiency in analytical tools, like Google Analytics, Tableau, Power BI, and Excel for data analysis and visualization • Data interpretation and analysis skills for interpreting large data sets to identify trends and opportunities • Effective communication to translate complex data into clear, actionable insights for various stakeholders • Marketing knowledge, including familiarity with marketing principles, digital advertising, and consumer behaviour patterns • Attention to detail ensures data analysis, reporting, and trend identification accuracy • Adaptability and learning show an eagerness to stay on top of industry trends and adapt to new analytical methods • Problem-solving skills for identifying challenges within data findings and finding creative solutions to address marketing objectives • Strong interpersonal skills to work effectively with cross-functional teams, particularly within marketing and product development Benefits: Apply To this Job Company : Innodata Inc. Salary : 100–105 an hour