Senior Digital Product Manager, Sales Enablement (AM & ISR Experience)

Job Summary Responsible for translating business priorities into high-impact product improvements. Partner closely with Engineering, Design, Analytics, Merchandising, and Operations to deliver measurable customer and business value in a complex B2B environment. Major Tasks, Responsibilities and Key Accountabilities • Owns the vision, roadmap, and delivery for a core eCommerce capability or journey area (e.g., Browse & Search, Pricing & Checkout, Account & Reordering). Translate White Cap's business goals & customer problems into clear product outcomes and success metrics, balancing near-term revenue impact with long-term platform scalability and maintainability. Make prioritization decisions across competing stakeholder needs using data and customer insights. • Understands professional buyer workflows, including job-site needs, reordering behavior, and account-based purchasing. In partnership with design, map, analyze, and optimize customer journeys within the product area for viability as design looks at usability, bringing the voice of the customer (VoC) to the teams, incorporating qualitative research and behavioral data into product decisions. • Defines KPI's (Key Performance Indicators) and dashboards to measure product performance and outcomes, design and execute A/B tests (split test) and experiments to validate hypotheses, use data and VOC/VOF to size opportunities, evaluate trade-offs, and iterate quickly post-launch before moving to the next new experience. • Leads empowered product teams across Engineering, UX, and extensions of the teams within analytics, merchandising, supply chain, and operations. • Partners closely with commerce and experience leaders to assure alignment between customer experience and commercial outcomes, clearly communicate priorities, trade-offs, and results to stakeholders. • Writes clear product requirements, user stories, and acceptance criteria that are outcome-oriented, building a flow for continuous discovery across the disciplines, and as you partner with other product leaders. • Works in an Agile environment for the team's success, own backlog health, sprint planning, release readiness, and post-launch optimization. • Analyze outcomes and KPIs after each sprint that will drive the next, and ensure measurable impacts that are supported by high-quality launches. Nature and Scope • Consults with senior management on solution development for complex strategic and technical business issues. Independently solvesunique and complex problems that have a broad impact on the business. Assignments are large scope, high impact, high cost, and highimportance. • Establishes operational plans for assigned area. Acts as a strategic advisor and uses expert skills to contribute to the development of strategiccompany objectives. Receives general administrative and business direction as needed. Typically operates with broad latitude in a complexenvironment. • Guides andmentorsstaff at all levels, provides advice to senior management on complex and strategic issues, and may lead or managecomplex projects with dotted line responsibility. Work Environment • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. • Typically requires overnight travel less than 10% of the time. Education and Experience • Typically requires a bachelor27s degree and 10+ years of experience in a related field OR MS/MA and generally 8+ years of experience in a related field. Maintains expert knowledge in area of responsibility with a strong understanding in adjacent areas for thedevelopment of creativesolutions. Preferred Qualifications • 8+ years of experience in Product Management for digital products, with meaningful time spent on internal-user, sales-facing, or workforce-facing experiences • Proven ownership of the full product lifecycle from discovery through delivery and optimization • Experience designing digital experiences for sales teams, account managers, inside sales reps, or other relationship-driven roles • Strong analytical skills and comfort using data, market understanding, and customer/user orientation to drive decisions and innovation • Excellent partnership skills with sales, operations, and engineering stakeholders, and a genuine evangelist of the product mindset • Bachelor's degree or equivalent practical experience • Track record of building tools that get adopted 2D meaning you've worked closely enough with end users to design experiences they actually want to use • Experience supporting outcome-based roadmaps tied to revenue, sales productivity, or customer relationship KPIs