Product Manager, Ad Tech DOOH direct & programmatic

About the position Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide. Join PatientPoint, a leading force in digital health, and help us turn every patient touchpoint into an opportunity for impact. Our mission: to empower better health by delivering timely, behavior-changing content in doctors’ offices across the US. With a rapidly expanding network spanning tens of thousands of physician practices and hundreds of thousands of providers, your work here will directly influence how patients and clinicians make decisions… giving you a chance to drive meaningful outcomes at scale. PatientPoint is seeking a Product Manager to join our growing Ad Tech team focused on scaling PatientPoints advertising platform, with a focus on our Precision product. This role sits at the intersection of client management, healthcare, media, measurement, and technology, and plays a critical part in delivering relevant, compliant, and high-performing advertising experiences that advance both patient education and partner engagement objectives. You will collaborate closely with engineering, analytics, and operational teams to execute a roadmap that delivers seamless programmatic advertising, advanced targeting, and yield optimization across our healthcare-focused digital ad products. You will collaborate and contribute closely with peers focused on (de-identified) targeting and programmatic monetization. Responsibilities • Own and prioritize sprint-level execution, write user stories, groom backlogs, manage trade-offs, and QA deliveries, inform strategy and ensure alignment with business objectives. • Collaborate with engineers, analysts, and campaign ops to deliver seamless, secure, and scalable ad experiences across all patient-facing digital endpoints, continuously enhancing ad serving platforms and proprietary ad management tools. • Support integrations with SSPs, DSPs, ad servers, creative delivery platforms, and patient engagement platforms. • Serve as the primary liaison for the digital advertising product and initiatives you focus on, aligning cross-functional stakeholders across commercial, sales, content, compliance, and technical teams to ensure coordinated execution. • Define and monitor success metrics for ad performance; improve instrumentation of, and leverage, analytics to drive ongoing improvements in effectiveness, relevance, and user engagement. • Stay informed of industry trends, emerging technologies, and best practices to ensure PatientPoint remains at the forefront of healthcare ad tech innovation. • Translate strategic product vision into detailed execution plans • Drive post-launch feedback loops and product iteration • Contribute to platform documentation, process design, and product enablement materials Requirements • 3+ years of experience in product management, ideally within Ad Tech, digital media platforms (with a focus on publisher experience), or health tech environments. • Deep understanding of publisher side digital advertising systems, including Google Ad Manager, DV360, Kevel, VAST/VPAID standards, SSPs/DSPs, and IAB guidelines. • Proven experience integrating data and business systems such as Snowflake and Salesforce with ad server platforms. • Strong technical writing skills, proficient at creating detailed, actionable product requirements and documentation. • Demonstrated ability to effectively collaborate cross-functionally, balancing both technical and business considerations. • Ability to drive clarity in a fast-moving, high-ambiguity environment • High technical fluency and comfort working with engineers, vendors, and business stakeholders • Exceptional communication skills and the ability to lead and collaborate across cross-functional teams. • A builder’s mindset and commitment to scalable infrastructure • Outcome-driven, always connecting roadmap to measurable result Nice-to-haves • Experience working with patient- or healthcare-related platforms, with a strong understanding of privacy, consent, and regulatory requirements including HIPAA and PHI. • Understanding of healthcare marketing compliance, including pharmaceutical advertising regulations. • Previous ownership and accountability for revenue-generating products, including budgeting, forecasting, and financial analysis. • Technical proficiency with analytics and management tools such as Salesforce, JIRA, Looker, and SQL. • Bachelor’s degree in Computer Science or related field, or equivalent practical experience Benefits • We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more.